Retailer , Manufacturers , and Individual Consumers : Modeling the Supply Side in the
نویسنده
چکیده
Vol. XLII (February 2005), 83–95 83 *J. Miguel Villas-Boas is Professor of Business Administration, Haas School of Business, University of California, Berkeley (e-mail: [email protected]). Ying Zhao is Assistant Professor of Marketing and Wei-Lun Fellow, Department of Marketing, Hong Kong University of Science and Technology (e-mail: [email protected]). The authors gratefully acknowledge comments from the three anonymous JMR reviewers and Dmitri Kuksov. J. MIGUEL VILLAS-BOAS and YING ZHAO*
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تاریخ انتشار 2005